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It's About The Ask.
Whether you are interviewing a new ad partner or better understanding your existing agency’s capacities – here are some guided questions to consider asking.
Bandwidth
– How many clients do you have?
– Are there any existing clients in our surrounding markets that we may compete with?
– How many internal resources are designated to executing our Marketing strategies?
– What is the qualifications of your marketing team?
– What services does your agency offer that are outsourced solutions?
Transparency
– What is your agency markup or Admin costs per month?
– How long has the assigned account personnel been employed at your agency + what qualifications do they have?
– Are there creative edit limitations for revisions?
– What are your privacy + security protocols in place to ensure my businesses information + data is protected?
Metrics
– What conversions are or need to be tracked?
– What conversion points would you recommend?
– What is your average monthly ROI on sales/leads? (varies on industry.)
– Which metrics are included in my monthly reporting and why?
Tailored Services
– What is your agency’s core values and how do they affect me as a client?
– What is your approach to proposing new strategies for future campaigns?
– What service offerings is your agency most known for?